Media development is no longer a national matter, and competition in the media sector has never been greater. The major commercial media houses collaborate as a matter of course – on an international, even global, scale. In fact, the major media houses have become “major” global – and highly influential – actors precisely because they have merged, fused and collaborated.
On the one hand, media today are characterized by increasingly commercial and tabloid-like content, to an extent that sometimes poses a threat to cultural diversity. On the other hand, thanks to digitization, a vast amount of content has become widely accessible, free of charge. Never before has so much valuable knowledge and media content been available, just for the asking. This poses a challenge to traditional public service media and commercial media alike. Sharing of media content via internet is only just beginning.
In Nordvision we are convinced that Public Service Media will not survive unless we can look beyond our borders and start collaborating more widely across national frontiers. We have to become much better at sharing our history, culture and television content - at the lowest possible cost. Without international cooperation public service media around the world will most likely find it even harder to keep pace with our commercial competitors in years to come.
We believe that global public service media collaboration may be one of the paths toward more unique and less costly public service content.
This is why Nordvisions prioritize international cooperation. We work with the EBU, we have delivered a big solidaritypackage to the Baltic public service broadcasters, we work with ERNO (the south east european news cooperation), we have been co-founder of Glomex and we cooperates with four independent Arab TV stations in the Middle East.